KIIS Takes Major Hit in Central Coast Survey 1

Xtra Insights Survey 1 for the Central Coast has been released, with SCA stations making significant gains across the market.

Image Source: The Kyle and Jackie O Show

Hit101.3 recorded one of the biggest increases in People 10+, climbing 6.0 points to an 18.8 share. Triple M Central Coast also saw a strong result, rising 3.7 points to 18.6.

In third place, NOVA’s Star 104.5 recorded a small movement in People 10+, with its cume now sitting at 99,300 listeners, down 1,300.

Looking at the Sydney stations featured in the survey, KIIS 106.5 recorded the biggest decline, falling 5.7 points to a 2.0 share. Its breakfast show also saw a decline of 19,100 listeners.

The result comes following the departure of Kyle and Jackie O from KIIS, although the survey alone does not establish a direct link between the changes.

Triple M Sydney also recorded some significant declines, while 2DayFM posted increases, helping offset some of the movement across the Sydney market.